1. Get Organized
Let’s start with the least sexy lesson. Organization. At first, I thought it was ridiculous that such a small company took time to processes and playbooks for every little thing we did, but we did and over time I came to appreciate it.
Even for a company of one, it’s important to organize and build processes for how you handle situations. Create a system for storing passwords. Create a system for storing photos and videos. It’s worth taking time now so it doesn’t become a challenge later. These days I even standardize what goes in each pocket of my pants (keys, (front right), earbuds/misc (front left), phone(back right), wallet(back left)), in order to avoid having to remember if I have my keys or not.
It’s great when you need someone to grab a file off of your computer to be able to tell them exactly where it is even if you can’t see the screen or tell a friend where something in your apartment is without them having to dig around for it. The $30 you spend on containers and organization will pay for itself each time you don’t lose something you otherwise would have.
Randy Paush, a late Carnegie Mellon Professor, made the point that you have better things to do with your brain power than keep track of things. You may be smart enough to remember where you put something or how to complete a task, but you have much better things to do with your brainpower than remember these unimportant details.
2. Stories Do the Selling
Before working at Kammok, I couldn’t understand why people spent $100 on a hammock when you could buy a $50 hammock and use the other $50 to buy twenty-five pints of ice cream from the corner store instead.
But as I understood the story, people, and process of what went into the product, I started to buy into it. Turns out, so did the Kammok community. The story created a framework for why this hammock was better than others.
Businesses understand the value of framing their product in a narrative and decided to do the same for me. Just as Kammok believes in equipping and inspiring people through adventure, I frame my experience as an individual trying to empower individuals through the power of adventure and entrepreneurship.
By framing my experiences in the context of being an entrepreneur and adventurer, I’ve been able to clearly communicate how I add value when meeting a complete stranger or employer. I’ve found that once you communicate what you stand for, people are much more likely to value you and help you achieve your goals.
3. Unless you own it, you’re just temporary.
During my time at Kammok, I put my heart and soul into the company. I voluntarily worked the night before finals and took calls when I was sick. I bought into what we were working on. As part of a small team, it felt like I was really making an impact.
It’s a delusion. No matter how close to the sun you get, it’ll never be yours. You might receive some recognition or a pay raise, but that’s just a distraction. You might be a bigger cog in the machine, but you’ll always be a cog.
It wasn’t until after I left that I realized then that I had to be careful not to get too invested in someone else’s baby. I’d always been entrepreneurial, but my experience at Kammok sealed the deal. It made me realize that I have to have my own creative endeavors on the side.*
*the team at Kammok has always been incredibly supportive of all my endeavors, whether they were with the company or not. Even when I launched Moonlit (and wasn’t working for Kammok) the team was always there. When I needed a place to park a box truck full of mattresses we had just picked up from a port in Houston, Haley from Kammok was there. They are a tremendous part of my growth, but I realized after leaving that I needed my own projects on the side to keep me stimulated